Interesting analysis article in the NYT: Anthrax Offers Lessons in How to Handle Bad News. Talks about how best to convey uncertain and scary information. The thing I like best is this simple set of recommendations for how authorities should speak:
  • Adopt a policy of full disclosure about what is and is not known and deliver information in a nonpatronizing manner.
  • Avoid speculation and never mix facts with reassurance.
  • Give a detailed accounting of what is being done to counter the threat.
  • Recommend specific steps that people may take to protect themselves.
  2001-10-23 07:00 Z